The event was graced by the presence of eminent celebrities Jane Krakowski and Tracy Morgan. The stars officially opened CHILL NY – a unique “winter in summer” experience in Manhattan. The CHILL NY showcased the brand’s latest all wheel drive models and offers including ice skating, cool treats and entertainments for customers.
The new all-wheel drive system has been tested critically in a variety of conditions by Jaguar engineers. The new all-wheel drive system was tested in frozen lakes and split friction coefficient surfaces of the Jaguar Land Rover development facility in northern Sweden and the new AWD has passed all challenges with flying colors.
“We created the Jaguar CHILL NY experience at the High Line Park not only to provide a unique experience for consumers, but also to display the latest All Wheel Drive and V6 capabilities of our renowned XJ and XF 2013 models,” said David Pryor, Brand Vice President, Jaguar North America. “Bad weather can strike at any time, and these new technologies give a new level of confidence to the luxurious, first-class experience which defines Jaguar vehicles.”
The new AWD features along with a new fuel efficient V6 engine will certainly help Jaguar to expand its sales in the luxury sedan market in the U.S. "The additional choices of V6 engines and All Wheel Drive to our Jaguar luxury sedan lineup is massively important to the brand's business potential here in the United States," said Andy Goss, President Jaguar Land Rover North America. " In the northern half of the US more than 80% of our competitors’ luxury sedan sales are All Wheel Drive equipped and more than 90% have either All Wheel Drive or V6 power. With V6 power and All Wheel Drive alongside our high-performance V8 Rear Wheel Drive models, Jaguar will now be competing in the luxury market that is up to 10 times larger and will transform the relevance of this iconic brand in the U.S."
To learn more about Jaguar’s all-new all wheel drive 2013 models, visit Merritt Island Jaguar, serving the Melbourne, Florida area today. Explore their vast range of new Jaguar cars and other used vehicles. Schedule a test drive of your favorite Jaguar model and drive home your dream Jaguar car today.
