A historic world first has just been accomplished by British luxury brand Jaguar for its Middle East launch of the All-New F-PACE performance SUV.
In a fitting tribute to the renowned city of firsts Dubai was a worthy choice for Jaguar to launch the F-PACE, the brand's first SUV, to the Middle East region with a jaw-dropping show on the façade of the city's globally renowned iconic landmark - Burj Khalifa.
Thousands of Dubai residents, tourists and a handpicked selection of VIP guests turned out to watch the dramatic three minute spectacle which was seen across the world by viewers on Jaguar's online channels.
The show started with a striking projection of the Dubai cityscape across the huge central panel of the Burj Khalifa façade, with the F-PACE outline roaring into view, scaling the length of Burj Khalifa; representing the performance prowess of Jaguar's newest addition. A beautifully crafted Arabic calligraphy symbol by renowned Arab artist Wissam Shawkat then took shape on the façade before bursting off screen.
Spanning a total area of 32,467 square metres, Burj Khalifa's LED Façade holds the Guinness record as the 'World's Largest LED-Illuminated Façade' and brought to life the Jaguar display using 70,000 LED bulbs synchronised across the imposing structure which stands at an impressive 828 meters.
